personal SWOT image

personal SWOT

Earlier on in my career I decided to invest in a professional mentor, one of the most valuable choices I made.

I didn’t really know what to expect or exactly what I wanted to get out of it. I just wanted direction and clarity in my career and really I wanted to soak up all the information I could.

This was in 2003 and we now still catch up and discuss my different career movements, roles, workplace politics and general career information. The relationship is current and continues to help me in my career direction.

One of the many beneficial tasks he got me to do early on in our mentor program was a personal SWOT.

You may have heard of a SWOT analysis. This is a term thrown around often in the corporate world and is used regular when putting together a business plan, strategy or marketing plan. In a nutshell a SWOT analysis is a tool that businesses use to evaluate the strengths weaknesses, opportunities and threats involved in a project, product, marketing or businesses plan – identifying the various factors within those headings that are required or not required to achieve the project.

SWOT – Strength. Weakness. Opportunity. Threat.

A task that my mentor got me to perform was to do the SWOT analysis on myself – to perform a personal SWOT.

And I highly recommend doing the process yourself. The benefits of performing a personal SWOT are… Understanding your weaknesses and areas you need improvement, training or development. Understanding the opportunities that surround you. Understanding what threats are within your workplace or environment. And the most important, understanding and put down in writing your strengths, what you are good at and how you can apply this to your role and workplace.

For Strength, put down all your strengths – from, communicating, punctuality, commitment, passion, organizational skills, creativeness – anything that is your strength (from work, home, social – anything)

Weakness – this should not be seen as a negative thing, this is areas you have room for improvement and areas of development. Can be anything from, database management, understanding HTML, editing, budgeting etc. Put them down and can work through what you need to do to improve or get to the position you are striving for.

Opportunities. This is my favorite one and you can allow yourself to look outside the square and see opportunities everywhere and anywhere… dream big and put it all down.

Threats. Again, don’t see this as a negative, look at it as situations you need to be mindful of and have an understanding for. For example, understanding your competition and the business. What surrounds you that could be a potential threat and what can you do about it to change it into an opportunity, or how can you make it into a positive?

Now it is your turn… download my little info graphic Personal SWOT to help you get writing away… grab a cuppa, get comfy and let it all out, put it all down on paper. Everything will be clearer when it is in the written word and ENJOY.


Let me know how you go in the comments below.

Do you have any questions? Have you ever performed a personal SWOT before?