I was very honoured to be asked by a University student to answer a few questions in regards to personal branding for businesses and why I think it is so important and shapes the way consumers feel about you…
As it is a topic that I feel extremely strong about I thought I would share my 3 quick tips on personal branding for businesses…
- How do you think self-branding effects a new business entering the market?
If you already have a well-established brand, as soon as you step into the market with a new product, brand or business, people are already going to have preconceived ideas about it. For example, if Opera plans to put out a new product – you will already have an idea that it will be of quality, as appose to people who someone who you have never heard of. It will take them a lot longer to convince you that their product is as good, if not better. The effect of having a self-brand and being mindful and understanding how people view you will affect how your business enters a new market.
If you are entering the market and do not have a well-established self-brand, I believe it is something worth investing your time in and including it in your business / marketing plan. It doesn’t need to be complicated. I would suggest noting 3 points on what you want to be known for and how you want people to see you – ie, as being an expert in a field or for a wine label design. This helps ground your direction and you can then set yourself up to start a new business and enter the new market.
- How can self-branding set you apart from competing brands in a market?
If you understand, cater for and continue to work on your brand, you have the opportunity to position yourself in the correct market for your business. It is all about perception and if you can manage that and know how people see you (and their perception of you) then you are going to be able to set yourself apart and develop your brand accordingly. The best thing about this is you can influence how others can see you and manage your brand to suit your business.
- Do you know how easy it is for anyone to start up a business today?
I believe you put in when you get out. If you are serious about starting up a new business then you need to have the energy to do so. I don’t necessarily think it is ‘easy’ but it is a lot more enjoyable when you are doing something you are passionate about and that comes naturally to you.
How do you work personal branding in your business strategy?