personal brand… personal what?

Personally, personal branding is an area I feel very strongly about. Everyone has a personal brand. It is how others see and identify you. What you can do that most people don’t release, is you can steer it in the direction you want. A strong personal brand enables you to make the most of what you have to offer. In the professional world, people generally don’t get to know you in your true form, in a deep personal level. They know you on your achievements, work ethic, performance and personality – these encompass all parts of your personal brand.

Personal brand is also about positioning yourself as an expert in your field and build a reputation in your desired occupation.

Typically, artists, athletes and celebrities do this well – and if they have stepped out of their personal brand strategy the media has a field day and we will know about it.

For you, in this day and age and with the competition on the rise – good grades alone will not land you a job or even an interview. You need to stand out, on paper, in person and online. This all relates to your personal brand and how you represent yourself.

Don’t let this scare you and pull you away from your true-self. This is what it is all about – presenting your best-self.

I feel that everyone who will position themselves in the workplace/as a professional/ expert/ social media and the like, should have an understanding of how they are perceived and how their brand is represented. It takes 5 seconds to give an impression, that being said, I believe personal branding to be key.

The beauty of YOUR personal brand, is that you have total control over it.

Here are some quick tips to get you thinking about your personal brand…

  1. Find your niche – you don’t have to be everything to everyone. What do you want to be known for and how do you want to be represented?
  2. Social Media clean up – are you represented correctly in all social media platforms? Are you sharing information that boosts your personal brand?
  3. Your 3 second grab – what you do say to people when you first meet them? Does this reflect what you want to be known for? Have you got an idea in your head about what you are going to say before you say it?
  4. Do your personal SWOT (strengths, weaknesses, opportunities and threats) – read about how do perform a personal SWOT and download your template here
  5. What do others see you as? Ask around, what do people view you as currently, what are currently known for? Get a good, clear understanding of how you are currently perceived. Can you build on this or do you want to change your direction?

The beauty of a personal brand is it is something that you can continue to build on, grow and develop as you do in your professional career. It is not something that needs to be set in stone but you will benefit from having a clear understanding and personal branding plan.

Do you currently know and understand your personal brand? How do you manage your brand?


    • Thank you Katherine. Personal Branding does sound rather corporate and even scary at times but it is something that is generally worth considering. I am glad you like the tips and thank you for your feedback x

  1. Love this Claire! I so agree with you about the importance of your personal brand….. It’s super important and relevant to everyone in whatever they do! Thanks for sharing and highlighting the importance of this!

  2. Fantastic post Claire, thank you. The tips you shared are really helpful. It’s so important to have clarity and cohesion in branding and it’s too easy to put too much focus on one area but neglect another. I particularly like your suggestion to do a SWOT analysis to find and fix any areas of weakness. Thanks!

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